Lina Hesham

Lina Hesham is a Group Marketing Director with over 14 years of experience in the real estate industry, specializing in crafting integrated communications campaigns for major organizations across Egypt and the UAE. Currently, they lead a team at Upwyde Developments, where they develop and implement strategic marketing plans and initiatives. Previously, Lina held various roles including Head of Marketing at New City Developments and Group Marketing Manager at Badreldin Real Estate Developments, where they focused on brand consistency and innovative marketing strategies. Lina earned a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from Ain Shams University.