Uranos is a provider of software-driven socio-cultural values research with the mission to decipher social change with the help of AI-based solutions. With the clåss Micromilieus, a values-based target group typology, Uranos advises different industries as well as political institutions and NGOs. 

We believe that the path to global change begins with understanding people’s values, motivations and similarities  - this is the basis to have a positive impact on the future of humanity. 

With our data on values and social change we can help you with
- Socio-cultural audience segmentation 
- Trend and foresight research
- Market potential analysis
- Brand and image tracking
- Audience structure analysis
- Pricing strategy
- Brand and cultural positioning and strategy
- Channel planning
- Product & design definition 
- Collaboration strategy
- and more

We are a team of data specialists, sociologists, computer scientists, designers, trend researchers and cultural scientists. If you are interested in joining - please reach out to us, we are always looking for talented and motivated people for our growing team.

URANOS GmbH

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URANOS GmbH

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