Urban Armor Gear (UAG) was founded in 2012 in Orange County, California – the action sports center of the world. Bored with the corporate world and unimpressed by the case offerings at the time, three founders got together and decided to create a case that could provide unrivaled protection for their phones in the most challenging situations.

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Urban Armor Gear

Urban Armor Gear's headquarters in Laguna Niguel, CA, United States

Scott W. Hardy

Carlos del Toro

Casey Bevington

Valentine Lopez

Tim Glatfelter

Joseph Binotto

Eric Yoshinari, MBA

The Leadership Team at Urban Armor Gear (UAG) drives the company’s strategic vision, overseeing key functions such as sales, product development, and brand management. They collaborate to innovate high-performance protective gear, ensuring alignment with market demands while fostering a culture of creativity and agility within the organization. Their combined expertise helps position UAG as a leader in the action sports accessory space.

Leadership Team

The Ecommerce and Sales Operations team at Urban Armor Gear is responsible for driving online sales strategies and optimizing sales processes across various regions, including APAC and the Americas. This team collaborates to enhance the customer experience on ecommerce platforms, manage marketplace relationships, and execute tailored sales initiatives to maximize revenue and market reach. With a focus on both enterprise and regional sales, they ensure UAG’s products effectively meet the needs of consumers in dynamic and challenging environments.

Ecommerce and Sales Operations

The Sales Management team at Urban Armor Gear is responsible for driving revenue growth and expanding the company’s market presence across various regions, including North America, EMEA, and APAC. This team develops strategic sales plans, nurtures key relationships with enterprise clients, and oversees regional sales operations to ensure the delivery of UAG’s innovative protective case solutions. Their expertise and leadership aim to position UAG as a leading brand in action sports accessories while meeting customer needs in a competitive landscape.

Sales Management

The Product Development Team at Urban Armor Gear (UAG) is responsible for designing and launching innovative, high-performance protective cases for electronic devices. This team collaborates closely on product concepts, utilizes advanced 3D visualization, and manages the entire product lifecycle from ideation to market introduction, ensuring that each product meets the rigorous demands of action sports enthusiasts. Their focus is on combining cutting-edge design with unmatched durability to deliver exceptional user experiences.

Product Development Team

The Sales and Marketing team at Urban Armor Gear is responsible for driving revenue growth and brand awareness through strategic marketing initiatives and sales strategies. They collaborate to create compelling digital content, develop marketing campaigns, and manage relationships with national retail partners to ensure UAG’s high-performance protective gear reaches outdoor enthusiasts and action sports lovers. This team plays a crucial role in shaping the brand’s message and expanding its market presence.

Sales and Marketing

The Operations Team at Urban Armor Gear (UAG) is responsible for optimizing the flow of products from conception to consumption. They oversee demand planning, manage the supply chain logistics, and ensure efficient operational processes across the organization. By coordinating with various departments, the team ensures that UAG delivers high-quality, durable protective gear to customers while maintaining streamlined operations and maximizing efficiency.

Urban Armor Gear

Org chart

Teams

Leadership Team

Ecommerce and Sales Operations

Sales Management

Product Development Team

Sales and Marketing

Operations Team

Offices

Urban Armor Gear

Org chart

Teams

Leadership Team

Ecommerce and Sales Operations

Sales Management

Product Development Team

Sales and Marketing

Operations Team

Offices

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