Urban Greenfield is not a traditional real estate agency — we are a trusted extension of your acquisition team. We specialise in sourcing and securing Greenfield, Brownfield, Infill, and DA-approved residential, commercial, and industrial development sites. With over 20 years’ experience in property development, marketing, and sales, I bring a strategic, data-driven approach to every transaction.

Our expertise spans:

• Property investigations (zoning, yield potential, renewal strategies)
• Site research, evaluation, and feasibility analysis
• Market demand research and financial modelling
• Site negotiation, acquisition, planning and development approvals
• Managing development resources (planners, surveyors, engineers, consultants)
• Connectivity to investors, joint ventures and finance partners

We’ve delivered over $1.2bn in completed transactions in just four years, building strong foundations in Sydney’s North West Growth Corridor and expanding nationally with a network of 7,000+ active developers, institutional buyers, and investors.

At Urban Greenfield, our focus is simple: bold thinking, tailored strategy, and seamless execution to maximise land value and deliver exceptional outcomes for our clients.

Urban Greenfield

Org chart

Teams

Offices