Ian Smith

Ian Smith is an accomplished eCommerce and Marketing professional with extensive experience in the fashion retail sector. Currently serving as the Director of eCommerce & Marketing at Urban Outfitters since November 2019, Ian leads performance and brand marketing initiatives across Europe. Prior to this role, Ian was the Vice President at Fabletics, overseeing European operations and marketing across seven markets. Ian's career includes notable positions such as Chief Marketing & Creative Officer at Namshi.com, and European Director of eCommerce & Marketing at Urban Outfitters. Ian also has experience as Head of eCommerce and Marketing at White Stuff, and as a Senior eCommerce and Marketing Consultant at Biglight, contributing to various renowned brands. Ian holds a BA (Hons) in Business Studies with a focus on Online Marketing from Northumbria University.