Hidde Baars is a public and corporate affairs specialist currently serving as the Director of Government Affairs for Urenco in the Netherlands and the EU. They have a diverse background, including roles as Economic Counselor at the Consulate General of the Netherlands in Hong Kong and External Affairs Manager at Vermilion Energy. As the founder of Sportsjunction Consultancy, Hidde advised on international growth strategies and sport stakeholder management. Their educational achievements include a Master’s degree in International Relations from the University of Amsterdam and ongoing education in Global Leadership at Cranfield School of Management. They have also experienced success in professional sports as a former soccer player.
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