URUS was established to meet the needs of dairy and beef cattle producers around the globe today and far into the future.

As a holding company with cooperative and private ownership, URUS connects well-established agricultural organizations – Alta Genetics, GENEX, Jetstream Genetics, PEAK, SCCL and VAS. Each of these organizations has its own unique identity, products and services.

These companies provide cutting-edge genetics to accelerate genetic progress, customized reproductive service to maximize conceptions, dairy management information to take producers to the frontline of smart dairy farming, and an array of products and services to help the cow achieve her genetic potential. Put simply, these companies focus on the cow and her caretaker.

Yet, URUS is more than the sum of its parts. The URUS framework facilitates synergies between its companies – synergies that will drive new developments. The size and scale of URUS also contributes to significant investment in research and technology. URUS will build the tools, products and genetics that cow caretakers will need for the sustainable, productive and profitable herds of tomorrow.

Count on URUS – and its companies – to be in it for the long term. Count on URUS to invest in the products and services that will enhance producers’ abilities to be successful in effectively and efficiently feeding the world.

Agriculture & Farming

URUS Group

URUS Group's headquarters in Madison, WI, United States

Bob Welper

Paul Hunt

Gregg Topoleski

Jo Bradbury

Craig Treichel

Jenny Davidson

Nacole Johnson

Jennifer R.

Kevin Muxlow

Ty Vaughn

Jen Wellnitz

Tyler Dash

Ryan Gaines

Petra Vijverberg

This department focuses on planning and executing digital marketing strategies to enhance brand presence and drive engagement in the LATAM region.

Digital Marketing

This department focuses on analyzing financial data to support decision-making and improve overall financial health.

Financial Analysis

This department manages financial records and oversees billing processes.

Accounting and Billing

This department manages the organization's financial operations, including budget planning, financial reporting, and risk management.

Finance Department

This department manages employee relations, recruitment, training, and organizational development.

Human Resources

This department analyzes and supports both systems and human resources to optimize organizational operations.

URUS Group

Org chart

Teams

Digital Marketing

Financial Analysis

Accounting and Billing

Finance Department

Human Resources

System and People Analysis

Offices

URUS Group

Org chart

Teams

Digital Marketing

Financial Analysis

Accounting and Billing

Finance Department

Human Resources

System and People Analysis

Offices

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