Sergio Rojas is a seasoned professional with extensive experience in the fields of wellness, fitness, and consulting. As the Founder of A.L.I.V.E. Consulting & Coaching since August 2011, Sergio has integrated corporate wellness with professional development, previously leading ImFIT Wellness and Infinite Motion Fitness from January 2010 to June 2017. In addition to operating as an Independent Business Owner for USANA Health Sciences since May 2012, Sergio contributed to NBC News as a Fitness Contributor for a decade and served as the Executive Director for the President's Council on Physical Fitness & Sports in 2009. Sergio's educational background includes a Master's in Positive Psychology from NLP University, a Fellowship in Applied Functional Science from the Gray Institute, and a Bachelor of Applied Science in Psychology and Communications from Loyola University Chicago.
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