Jay Crain is an Executive Producer, Brand and Product Strategist, and the Founder of Get Back To You (GB2U), a program focused on mental and physical well-being. With a passion for cycling that has seen them ride over 30,000 miles, Jay also created the short documentary "GRINTA!" about an unconventional Tour de France hero. They have held strategic roles in various organizations, including Chief Executive & Fractional CMO at Adjacent Lab and CEO of Useful, where they envisioned and developed innovative digital solutions. Currently, Jay is pursuing a Bachelor of Science degree in Business and Psychology at the University of Illinois Urbana-Champaign.
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