Alison Held

Alison Held is a seasoned professional in product management with extensive experience in leading product strategy and innovation. Currently serving as Manager of Product Management at UserTesting since September 2025, Alison previously held the position of Principal Product Manager at Tealium, focusing on real-time Audience technology for global enterprise clients. With a long tenure at ChannelAdvisor from August 2012 to September 2023, Alison progressed through various roles including Director of Product Management, Senior Product Manager, and Product Manager, ultimately influencing product direction and strategy while managing cross-functional teams. Earlier experience includes serving as a Staff Consultant at Cardno ENTRIX and foundational roles in software implementation and business analysis. Alison holds a Bachelor’s degree in Business, International Studies, Economics, and Communications from Wake Forest University, and a Master’s degree in International Studies from North Carolina State University.