Hayley Rawling is a seasoned UX researcher with extensive experience in user experience and product strategy. Currently serving as a Senior UX Researcher at UserTesting since July 2025, Hayley previously held the same title at Gymshark from August 2021 to July 2025, where efforts focused on driving product strategy through mixed-method insights and cross-functional collaboration. Prior roles include UX Researcher and Insights Analyst at BAM Clothing, where management of a comprehensive conversion rate optimization program was undertaken, alongside earlier positions as an Administrative Assistant and various administrative roles across multiple organizations, including Dorset Council Public Health and Screwfix. Hayley's expertise encompasses foundational research, usability testing, and continuous research across diverse devices to enhance user experience and conversion rates.
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