RJ Williams is a seasoned professional specializing in product strategy and business analysis, currently serving as a Senior Product Strategy Analyst at UserTesting since January 2024. At UserTesting, RJ aims to enhance market targeting through TAM/SAM/SOM models, particularly in the EMEA and SMB e-commerce markets. Prior experiences include leading the development of an ESG program and pricing matrix at Cprime, where RJ also contributed to significant revenue increases and improved operational efficiencies as a Product Manager and Strategist. Earlier roles at ASPE involved optimizing marketing efforts that led to substantial lead generation and revenue goals. RJ holds a Bachelor of Science in Business Administration from the University of North Carolina Wilmington and an Associate in Arts from Coastal Carolina Community College.
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