Vanesa Herrera

Vanesa Herrera is a seasoned marketing professional with extensive experience in the Latin American market. Currently serving as LATAM Marketing Manager at USG since May 2017, Vanesa has spearheaded marketing strategies across various categories such as Ceilings, Cement Board, Gypsum, and Flooring. Previous roles at Nestlé Nespresso involved pivotal contributions in CRM and marketing coordination, where Vanesa established the first CRM position in Mexico and provided strategic insights for business decision-making. Prior to that, experience at Agrana Fruit included developing and executing competitive analysis procedures, while early career roles at Posadas and Distribuidora Dulcera focused on guest services and retail supervision, respectively. Vanesa holds a Bachelor of Marketing from Tecnológico de Monterrey.