Trip Bonds

VP, Sales & Marketing at Ushr

Trip Bonds is Vice President of Sales and Marketing responsible for Ushr’s customer strategy and opportunities. Trip has 25 years of strategic account management and sales operations experience with a specialization in Automotive Location Based Technologies.

Prior to joining Ushr in January 2018, Trip successfully led different business development teams at TomTom, DENSO and Guardian Industries. Trip has had a lifelong passion for maps. In 2001, with Automotive applications on the rise, Trip jumped at the opportunity to manage DENSO’s navigation systems business for General Motors.

Since then, he has promoted navigation software, connected services, active safety electronics and maps to major automakers and Tier 1 suppliers across North America. More than maps, he loves to change the status quo and to help his customers break open new markets. Trip holds both a BA in Economics and Political Science (’91) and an MBA (‘03) from the University of Michigan-Ann Arbor.


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