Rob Jayson is a seasoned media and marketing data, research, and insights lead, currently serving as EVP of Insights & Analytics at USIM, where they oversee strategic insights and reporting. They co-authored the Journal of Advertising Research Best Practitioner Paper in 2018 and have extensive experience across various roles, including Practice Lead at Ninah Consulting and Chief Data Officer at ZenithOptimedia. Rob has a strong background in marketing analytics, digital strategy, and campaign optimization, having worked with major clients like Nestlé and JP Morgan Chase. They earned a Bachelor of Applied Science in Economics from The London School of Economics and continue to enhance their expertise in the field.
This person is not in the org chart
This person is not in any teams
This person is not in any offices