Rob Pitzer is an experienced strategist and analyst dedicated to enhancing direct response revenue streams through the power of data. They have held various leadership positions, including Director of Marketing & Membership at The Smithsonian Associates, where they significantly improved member lifetime value and customer satisfaction. Currently, they serve as the Director of Donor Analytics and Direct Response Budgeting at the USO, focusing on strategic data analysis to refine fundraising activities. Rob holds an MBA from the University of Virginia and an M.S. in Business Analytics from George Washington University.
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