Reteka S. is an accomplished product and digital marketing expert with over 20 years of global experience in driving growth for Fortune 500 companies, SMBs, and non-profits. Currently serving as the Founder and Principal Consultant at ZetaMu Consulting, Reteka specializes in implementing CRM solutions and optimizing digital marketing strategies. They have held key positions at organizations such as Thermo Fisher Scientific and Nike, where they focused on enhancing customer experiences through data-driven initiatives. Reteka is pursuing a Master's degree in Health Informatics & Analytics from Tufts University and is also enrolled in an MBA program at Northwest Missouri State University.
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