Sonal Parmar

Sonal (Gandhi) Parmar is an experienced event marketing professional with a robust career spanning over two decades. Currently serving as the Head of Events, Global Marketing at UST since January 2024, Sonal previously held the position of Senior Manager for Global Corporate and Strategic Events at Alteryx from July 2018 to August 2023, where responsibilities included leading a global team to create impactful events and directing content marketing efforts. Prior to that, Sonal was Senior Manager of Event Marketing at BMC Software, focusing on strategic event execution, and held various roles in event marketing at companies such as LG Electronics and TIBCO Software Inc. An education background includes studies at San José State University and Yerba Buena High School.