Scott Eggertsen is a seasoned strategist with extensive experience in digital transformation and integrated marketing. Currently serving as Strategy Principal at ustwo since June 2022, Scott previously held roles such as Lead Strategist at Kin + Carta Europe, where Scott focused on triple bottom line initiatives for major clients including Lexus and PepsiCo. Notable prior positions include Strategist and Planning Manager at Samsung Electronics, where Scott directed communications for the Home division, and Planner at bigdog Agency, handling brand strategy for clients like Barclays and Mazda. Scott's earlier roles involved project leadership at Your Favourite Story and account management positions at Digital Annexe and Luma. Academically, Scott holds a BA in Geography and Planning from Newcastle University and an MSc in Hospitality and Tourism Management from Bournemouth University.
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