We’re Uuna – and we’re here to radically rethink the bra.

Not a tweak. A full reinvention – powered by deep-tech, designed for real bodies, and built on the belief that we shouldn’t compromise comfort, beauty or recovery.

Born in Aotearoa, Uuna blends AI, seamless 3D knitting, and soft-as merino to create the world’s first custom-fit, zero-waste bra system.

Why we started: After breast surgery, finding a bra that fits can be painful and alienating. Clinical, uncomfortable garments dominate the market. We knew women deserved better. So we built Uuna: a system grounded in empathy and precision, based on PhD research.

But this is just the beginning. Our smart bra platform has global potential. With the post-surgical market projected to hit $1B by 2033, and the $88B lingerie market demanding better-fitting, ethical alternatives; Uuna is built to scale: sports, everyday, and beyond.

Our made-to-measure, zero-waste model solves a crisis in fashion: 92M+ tons of waste each year. Traditional bra manufacturing is a major contributor. Uuna flips the model – with on-demand, one-piece knitting and no returns.

Why we’re different:
AI-powered fit = hyper-personalised comfort
Zero-waste = no cutting, no landfill
Smart textiles = natural, breathable, antimicrobial
Fashion-led = looks as good as it feels
Ethics built in = low-carbon, localised, scalable

Next up: expanding into sportswear, licensing our platform, and applying it to any product where fit matters – from gloves to space suits.

Who We Are: We’re a team of scientists, technologists, designers and believers. We believe innovation should serve real people. We’re globally ambitious, and serious about equity, sustainability, and making women feel powerful in their skin.

Want to partner or invest? Partnering with us means backing a movement – not just a bra. You’re investing in scalable tech and a bold vision to change how fashion fits, feels and functions. We’re building the future of fit – and we’d love to talk.

UunaFit

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