Lukas Wirth is a Global Product Manager for ALPINA Sports, focusing on eyewear, goggles, and protection ranges. They oversee product strategy development and maintain awareness of market trends while collaborating closely with various departments. Previously, Lukas held roles in digital marketing, brand ambassadorship, and B2B marketing, working with notable brands. They hold a Master of Science in Business Administration from Universität Leipzig and a Bachelor of Arts in Economics from Friedrich-Alexander-Universität Erlangen-Nürnberg.
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