Michael Hoffman

Marketing Director, Digital - Global Marketing at Vaco

Michael Hoffman has a diverse work experience in the field of marketing and digital marketing. Michael started their career as a Copywriter at cj Advertising, where they worked on various interactive and web-based client campaigns. Michael then took on the role of Supervising Copywriter and later became the Digital Content Manager, overseeing content creation for client websites and marketing automation programs. In their most recent role at cj Advertising, they served as a Digital Marketing Director, leading a team responsible for digital marketing success.

In between their time at cj Advertising, Michael worked as a Marketing Manager at MediaOS, where they led brand strategy and the execution of marketing campaigns across multiple channels. Additionally, they served as an Instructional Staff member at Vanderbilt University, mentoring students in digital marketing.

Prior to their marketing career, Michael worked as a Paralegal in the Legal Document Drafting Department at Spear, Greenfield & Richman, P.C., and as a Sales Associate/Marketing Assistant at Scotti's Record Shops.

Overall, Michael Hoffman has extensive experience in digital marketing, content creation, brand strategy, and leadership roles.

Michael Hoffman earned a Bachelor's Degree in Political Science from Drew University. Michael has also obtained various certifications including Google Ads Display Certification, Google Ads Search Certification, Google Analytics 4 Certification, Hubspot Content Marketing Certified, HubSpot Email Marketing Certified, and Google Analytics for Beginners.

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