Jack Hayes is a commercially minded DTC growth leader currently serving as the Director of Growth at VAFO, where they focus on developing cross-channel strategies to achieve business targets. Previously, Jack held various roles including Marketing Manager at The AA and Head of Growth at Pooch and Mutt, where they led a team to drive significant growth in a competitive market. They started their career as a GIS Support Administrator at Natural Resources Wales and later worked as a GIS Analyst at Jacobs, contributing to major UK infrastructure projects. Jack earned a Master of Science in Applied GIS from The University of Sheffield, complementing their strong foundation in geography from their undergraduate studies at the same institution.
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