Jon Meeks

Senior Manager, Member Marketing at Val-Test Group

Jon Meeks has worked in a variety of roles in the past. From 2013 to 2014, they worked as an Event Management Specialist for Audacia Creative Group and as an Intern, Marketing & Promotions for The Billions Co. Booking Agency. From 2015 to 2018, they were the Director, Event Operations (Music Program) for the Chicago International Movies and Music Festival, CIMMfest, where they earned praise from The Chicago Reader as, "Chicago’s very own South By Southwest®". From 2018 to 2020, they worked as Manager, Off-Prem Sales & Events for Half Acre Beer Company and was responsible for hiring, training and managing over 30+ best-in-class event employees, contributing to Half Acre's highest year of sales in 2019. Since 2020, they have been the Senior Manager, Member Marketing at Val-Test® Distributors, Inc., directing a portfolio of 8 distributor members and generating 4 key regional sales campaigns via new-media & e-commerce marketing. Jon grew their member sales prospects by 3x in 2021 and expanded 22 supplier programs, achieving a +100% ROI from co-op marketing & advertising in 2022.

Jon Meeks has a Bachelor of Arts in Arts, Entertainment, and Media Management from Columbia College Chicago, which they obtained in 2015. Prior to that, they obtained an Associate of Arts in Business Administration, Management and Operations from Harper College in 2013. Jon also holds certifications from ELVTR, Google, and Harper College, including a Digital Marketing Campaign Manager Certificate, Google Ads Manager Certification, Google Analytics Certification, and a Certified Audio Engineer (CEA).

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Timeline

  • Senior Manager, Member Marketing

    January, 2020 - present

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