Frido Hamoen

Frido Hamoen is currently the Head of Proposition Management Digital Farming at Lely, where they oversee the integration of products and processes to achieve optimal results. They also serve as Director at Lactanet, a Canadian organization supporting dairy producers. Previously, Frido held several leadership positions at CRV, including Managing Director and Manager of Innovation, where they successfully implemented strategic initiatives and drove business growth. Frido's academic credentials include an MSc in Animal Breeding from Wageningen University and participation in executive programs at de Baak and INSEAD.