Erika Plata is a seasoned media strategist with over 15 years of experience in the advertising landscape, having directed campaigns for iconic brands like Coca-Cola and Kavak. Currently serving as Media Director at Vale Network, Erika has successfully led innovative media strategies across various industries, including entertainment, consumer goods, and automotive. Previously, Erika held crucial roles at Havas México, Carat, and Grupo Salinas, where they demonstrated a remarkable ability to adapt and excel in competitive environments. Erika’s pioneering efforts in advanced measurement technologies have transformed how companies evaluate campaign impact, optimizing their return on investment while achieving significant engagement and commercial results.
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