Andrea Fersten is a seasoned digital marketing professional with extensive experience in strategic development and implementation of digital performance initiatives. Currently serving as Lead of Digital Marketing at Valtech since October 2020, Andrea directs social media and paid media strategies while managing client portfolio execution and performance analytics. Prior experience includes a role as Senior Manager of Online Acquisition at Yellow Pages, where Andrea led a cross-functional strategy that enhanced lead conversion and closure rates. With a strong background in paid media strategies for both B2B and B2C audiences, Andrea has also held leadership roles at Mediative, overseeing a team focused on enterprise performance media. Andrea holds a Bachelor of Science in Psychology from McGill University and a DEC in Health Sciences from Marianopolis College.
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