Isabelle Ekelund

Isabelle Ekelund, previously known as Ahlman, is a Senior Optimization & Insights Specialist at Valtech since August 2021, specializing in conversion optimization, user research, A/B testing, digital analytics, and digital strategy. Prior to Valtech, Isabelle served as a Growth Marketing Specialist at Houdini Sportswear, where responsibility included developing a growth strategy for the U.S. market through data analysis and A/B testing. Previous experience encompasses roles as a Marketing Analyst at Ungdomsbarometern, Insights Manager and Marketing Assistant at Academic Work Sweden, and various positions at Elgiganten, including Department Manager. Education includes a Bachelor's Degree from Stockholm University and studies at Berghs School of Communication, among others.