Iva Asche has over a decade of experience in the digital experience and Adobe solutions landscape, currently serving as VP Adobe and Group VP Delivery DXP at Valtech since January 2014. In this role, Iva leads the global Adobe alliance strategy and community, overseeing marketing and training efforts. Previous positions include Principal Consultant in the Global Adobe Craft Circle at Valtech and Business Analyst at CGI, focusing on Adobe CQ5 projects. Earlier career experiences feature consulting roles at Siemens and academic positions at the University of Freiburg, where Iva obtained a Master of Science in Microsystems Engineering, complemented by a Bachelor of Engineering in Clinical Engineering from FH Gießen-Friedberg.
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