Mark Assies is a seasoned CX strategist and lead product and service innovation expert with extensive experience in customer experience, digital concepts, and design. Currently serving as a CX Strategist at Valtech since February 2018, Mark leads the Product & Service Innovation practice in the Dutch market. Prior to this role, Mark held the position of Senior UX Designer, where responsibilities included optimizing digital channels for major clients such as Philips and Upfield. Mark's career also includes a decade-long tenure at FLEX.nl as Creative Director, mentoring a design team and delivering solutions for high-profile clients like Unilever and Red Bull. With a background in industrial design and project management, Mark's expertise spans consumer products and sustainable design, complemented by formal education in Industrial Design Engineering and digital marketing.
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