Paul Carysforth is an Experience Analytics Director at Valtech, specializing in data-led customer experience (CX) strategies. With over 20 years of experience in leading digital platform agencies, Paul has managed diverse practices, including analytics and conversion rate optimization. They previously held roles such as Head of Data Intelligence at AmazeRealise and Partner in Digital Media & Analytics at Amaze. Paul's innovative data-led CX strategy for Lexus earned a BIMA nomination in 2019, and they frequently speak at industry events on measurable CX. Paul holds a degree from The Manchester Metropolitan University.
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