Sofie Ekman

Sofie Ekman is an experienced professional in service design and customer experience, currently working as a Tjänstedesigner at Valtech since September 2020, where responsibilities include leading exploratory assignments and developing concepts for digital services through cross-functional collaboration. Prior roles include Business Designer at itch, and freelance work as a Customer Experience Change Facilitator, focusing on customer-driven transformation and sustainable business outcomes. Sofie has also contributed to the field as a Konsult at Good Accelerator and Change Strategist at Heroes of Brand and Business Innovation. Experience at Telia Company spans multiple leadership positions, including Customer Experience Manager and Programme Executive Manager for Customer Experience, where initiatives led to improved customer focus and profitability. Early career stages included consultancy at Deloitte as a Corporate Internal Auditor. Sofie holds a Master of Arts in Digital Media Management from Hyper Island and a Master’s in Science and Business Administration from Linköping University.