Madzy Beynen

Madzy Beynen is the Marketing Director at ValueCare and co-founder of The Dung Beetles, bringing over 15 years of experience in marketing, communication, and creative agencies. They have successfully positioned and transformed brands, departments, and teams across various sectors, including corporate and social enterprises. Madzy has held strategic roles at notable agencies, contributing to prominent clients such as Albert Heijn and Heineken. They earned a Master of Science in Economic and Consumer Psychology from Leiden University and a BA in Psychology from the University of Groningen.