Barry Lalanne

Head Of E-commerce Merchandising at Valuedynamx

Barry Lalanne has a wealth of experience in loyalty commerce and e-commerce solutions. With a background in sourcing, content management, and strategic partnerships, Barry has managed global teams and delivered successful redemption solutions for various companies. Starting from their early career in recruitment and press office, Barry has developed a strong expertise in marketing, advertising, and business analysis. Barry holds degrees in Design & Communication, Marketing, PR, Advertising, and Illustration.

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