Valuedynamx
Barry Lalanne has a wealth of experience in loyalty commerce and e-commerce solutions. With a background in sourcing, content management, and strategic partnerships, Barry has managed global teams and delivered successful redemption solutions for various companies. Starting from their early career in recruitment and press office, Barry has developed a strong expertise in marketing, advertising, and business analysis. Barry holds degrees in Design & Communication, Marketing, PR, Advertising, and Illustration.
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Valuedynamx
We make more brands more relevant to more customers, more of the time by delivering curated-to-customer offers and rewards. We drive higher commercial growth for financial institutions, travel loyalty programs, merchants and retailers. The end result- frequent engagements that really matters to customers and encourages lasting and profitable relationships. Valuedynamx is part of Collinson, acknowledged for delivering the world's most valued travel ecosystem. Collinson have over 30 years loyalty and customer engagement experience and more than 10 years focused on delivering loyalty commerce solutions. They have been at the forefront of loyalty innovation, continually evolving and building capability to meet the changing needs of clients and their customers. In addition to Valuedynamx, Collinson delivers exceptional travel, insurance and assistance products that differentiate value propositions and loyalty solutions that win deeper, more valuable customer relationships.