Sidney Lyman

Sidney Lyman is an accomplished marketing professional with a focus on strategic B2B marketing and business development. As the Marketing Manager at Valvoline Inc. since January 2022, Sidney has driven innovative campaigns that enhance awareness of Valvoline's Retail Service offerings and support sales enablement. Previous experience includes overseeing marketing initiatives for Aqua-Tots Swim Schools' five franchisee locations and contributing to the development of the Kentucky Athletics brand at the University of Kentucky as a Marketing Coordinator. Sidney also held roles as a Full-Time Keyholder at Kendra Scott and as an intern within the University of Kentucky Athletic department, where efforts were made to promote brand awareness and enhance fan experiences. Sidney holds a Bachelor of Business Administration degree from the University of Kentucky, completed in 2019.