I’m Vanessa Grant – a freelance #BadassBA, Strategist, Product Owner, and Consultant helping organizations do Salesforce right.

With 15+ years of experience leading Salesforce projects and an MBA from NYU Stern, I specialize in enterprise digital transformation. My projects have ranged from rapid 6-week rollouts to multi-year initiatives with 100+ consultants, across industries like healthcare, nonprofit, fintech, finance, adtech, SaaS, media, and cybersecurity.

Here’s how I help:

🔍 Discovery & Requirements
- Enterprise Discovery Leadership: Aligning business goals with Salesforce capabilities
- Requirements Definition: Capturing functional and technical needs clearly and completely
- Business Process Optimization: Fixing messy workflows before automating them

🚚 Execution & Delivery
- Product Ownership & Agile Execution: Driving team alignment, process clarity, and governance
- Backlog Organization & Prioritization: Keeping teams focused on high-impact work
- Change Management: Navigating complexity and boosting adoption

📝 User Experience & Validation
- User Story Writing: Based on real user needs and validated acceptance criteria
- Testing & UAT: Ensuring solutions solve the problem right
- Demos & Feedback Loops: Iterating early and often
- UX Mindset: Making Salesforce easier to use and adopt

📈 Strategy & Advisory
- Optimization Strategy: Aligning Salesforce with business goals
- Executive & Stakeholder Advisory: Bridging the gap between vision and delivery
- Governance & Best Practices: Process and documentation to maintain a healthy org

I’m also a 12x Salesforce-certified pro, international speaker (Dreamforce, TDX, London’s Calling, and more), mentor, coach, and co-leader of the Salesforce Business Analyst Trailblazer Group with 1,000+ global members.

If you’re ready to do it right, let’s talk.

Vanessa Grant, LLC

Org chart

Teams

Offices