Natasha Lannerd

VP of Commercialization at Vangst

Natasha Lannerd has had a successful career in sales and business development. Natasha began their career in 2011 as Regional Sales Manager-Natural West at Udi's Granola and Gluten Free Foods, where they were responsible for sales and promotional execution in all key natural/crossover retailers across the western US, as well as managing the broker network in all western states. In 2012, they took on the role of National Retail Sales Manager at Teatulia, responsible for headquarter sales calls in both natural, speciality and conventional channels, and implementing promotional plans according to budget for all retailers. From 2014 to 2015, they served as VP of Sales at Simple Mills, working alongside the Founder to actively develop both product and go-to-market strategy, and guiding the transition of the brand from Amazon to national grocery channel distribution. In 2015, they became Territory Sales Manager CO at PAX Labs, Inc., where they established the dispensary channel for Pax in Colorado and California, increased Pax distribution by over 500%, and served as market lead on launch of Era Vaporizer in Colorado. In 2017, they took on the role of VP of Commercialization and Advisor at Vangst, as well as Advisor and Director of Business Development at 1906, where they lead on all strategic and market development efforts alongside the Founder/CEO and managed the fundraising process and investor relations. In 2019, they became an Advisor at STO Responsible.

Natasha Lannerd attended the University of Colorado Denver from 2007 to 2009, where they earned a degree in Political Science with a focus in Conflict Mediation. Natasha also attended Colorado Mountain College from 2004 to 2006, studying Liberal Arts.

Links

Timeline

  • VP of Commercialization

    November, 2022 - present

  • Advisor

    June, 2017