Veronica Eder possesses extensive expertise in data analytics and management, currently serving as the Manager of Data Analytics & Reporting at Vanguard since January 2024, after a notable role as Senior Data Analyst. As a Co-Founder of Liberty Track Club since March 2022, Veronica is committed to supporting post-collegiate athletes in achieving their running aspirations. Prior experience includes serving as Associate Director of Marketing Analytics & Data Management at Kepler, where data operations for 15 clients were effectively managed, and leading various marketing analytics roles, including managing a streaming service's analytics and providing advanced data management for a Fortune 500 retail client. Veronica also operated an Etsy shop as a small business owner and contributed as a Graduate Assistant in the Harbert College of Business. Educationally, Veronica holds an MBA in Business Analytics and a Bachelor's degree in Industrial and Product Design from Auburn University.
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