It all started back in high school when Caroline began selling jewelry to friends in the hallways—a small beginning that set the foundation for something much bigger.
As the world faced unprecedented challenges in the spring of 2020, she had to pivot. Unable to attend school in person due to COVID, she took a leap and opened her Etsy store, "CapeCaroline." It's there that her journey truly began, and after three years of incredible success on Etsy, she realized her vision for something more.

She envisioned a brand that encapsulates the vibrant, fun, and active lifestyle she grew up with on Cape Cod. Vanilla Waves is more than just a collection of sweatshirts and accessories; it's a homage to that wonderful summer energy, the kind that feels like an endless, carefree day at the beach.

Today, Vanilla Waves is expanding beyond Etsy, with our own website! 🚀 Our aim is to provide trendy, comfy pieces that not only elevate your style but also make you feel confident and alive.

Our vision is simple: we want every item to give off that feel-good summer energy that makes life a little more vibrant.


Vanilla Waves

Org chart

Teams

Offices

Vanilla Waves

Org chart

Teams

Offices

Related companies