Scott Kennedy

Scott Kennedy currently serves as the Chief Marketing Officer at VanMoof, leading a multifaceted team to redefine the brand and strategy following new ownership by McLaren Applied. Prior to this role, Scott spent nearly a decade at VCCP, where contributions included positions as Managing Partner and Business Director, overseeing significant campaigns for high-profile clients such as LinkedIn, McLaren Automotive, and Canon EMEA. With a strong foundation in digital integration, brand positioning, and social media strategy, Scott's background also includes roles at VCCP Kin, Multiply UK, and earlier positions with the Saskatchewan Rugby Union and Survival-One. Scott's academic qualifications include a degree in Business Studies from Robert Gordon University and specialized marketing training from Google Mobile Academy.