Alex Auchu

Alex Auchu is an experienced marketing professional currently serving as the Marketing Director at Vans, a VF Company, since June 2014. In this role, Alex manages a multimillion-dollar marketing budget, leading a team of 10 to develop country-specific strategies encompassing events, social media, public relations, and influencer partnerships. Alex has successfully executed large-scale brand events and implemented community marketing strategies in key Canadian markets. Prior to this, Alex was a Marketing Manager at Vans, contributing to significant growth in the Canadian market and the launch of the company's Ecommerce platform. Alex's career began as a Sales Representative at Collective Agency, where responsibilities included launching the Herschel Supply brand and enhancing market share in Quebec and the Maritimes. Alex holds educational credentials from Concordia University.