Crystal R.

Head of Creative Operations, Global & the Americas

Crystal R is a seasoned marketing professional with extensive experience in brand marketing and operations. Currently serving as a Brand Marketing and Operations Consultant since July 2024, Crystal previously held the position of Director, Global Brand Marketing, Creative Operations at lululemon from May 2021 to May 2024. Prior roles include Head of Content Partnerships at Tastemade, where leadership was provided for partnerships and branded content focused on food, travel, and design, and Brand Marketing for Uber Eats, emphasizing activations and operational execution. Additionally, Crystal served as Director of Global Brand at Nike, managing operational execution and creative content production. Crystal R holds a Bachelor of Science degree in Advertising and Marketing Communications from the Fashion Institute of Technology.

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