George Pedrick

George Pedrick is the Director of Global Communications at Vans, a VF Company, where they lead efforts in brand storytelling, public relations strategy, and internal engagement. With over a decade at Vans, they previously held roles including Senior Manager and Manager of Brand Communications, focusing on promoting the brand across the Americas and EMEA regions. Earlier in their career, George worked as an Account Manager at Canoe Inc Ltd, managing a portfolio of significant clients in the fashion and action sports industries. They began their professional journey with internships at Ninja Tune and a creative agency in London.