Jay Potocar possesses extensive experience in product development and merchandising within the footwear industry, particularly with VF Corporation and Vans. At VF Corporation, Potocar served as Director of Product Development and Vice President of Product Supply for Vans Footwear, where responsibilities included overseeing footwear development, driving production capabilities, and optimizing product quality through cross-functional collaboration. As a Small Business Owner of Circle Skate Shop, Potocar gained recognition for leadership in the skate community. Subsequent roles at Vans, including Director of Marketplace Merchandising and Sr. Director of Marketplace Merchandising, involved implementing consumer-focused strategies, enhancing revenue targets, and driving growth across various market segments. Potocar holds a Certificate in Managerial Decision Making and Leadership from HKUST Business School.
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