Keith Cox is an experienced leader with over two decades in retail, wholesale, and business development, including international assignments. Currently serving as the District Manager for Vans, Keith also founded Forge Leadership LLC, where they provide one-on-one leadership coaching and mentoring. Previously, they held various roles, including General Manager at Bike & Hike and District Manager at Trek Bicycle, where they drove significant growth and developed talent across multiple locations. Keith emphasizes investing in people and driving performance, believing that effective leadership is about impact rather than titles.
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