Lauri Schell is an executive leader in merchandising and product strategy, currently serving as the Head of Merchandising for the Americas at Vans since 2025. Previously, Lauri held significant roles at lululemon as the Senior Director of Merchandising for Footwear and at Torrid as the DMM for Footwear and Accessories. Their career began in 2000 with a position as an Assistant Buyer at Wet Seal, Inc., and they have since accumulated extensive experience in various merchandising roles across brands like Urban Outfitters and Kork-Ease.
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