Lyon Shen is a seasoned retail leader with nearly 20 years of experience in direct-to-consumer, wholesale, and merchandising operations within global brands across various sectors including sports, luxury, jewelry, and technology. They currently serve as the Director of Retail at Vans, following a successful track record with notable companies such as adidas, where they spearheaded operational enhancements across a network of over 500 stores, and Swarovski, where they developed a global retail operations module. Lyon's expertise lies in retail transformation, P&L management, and innovative market initiatives, having consistently delivered measurable results and driven organizational success throughout their career.
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