Sun Choe currently serves as the Global Brand President at Vans, a position held since July 2024. Prior to this role, Choe was with lululemon from December 2016 to July 2024, where Choe held the titles of Chief Product Officer and Senior Vice President of Merchandising. Choe also has experience as Senior Vice President of Merchandising at West Elm from February 2013 to June 2015 and at Madewell from April 2011 to June 2013. Additionally, Choe worked at Urban Outfitters from January 2007 to April 2011, serving as Executive Director of Women's Apparel and Accessories, General Merchandising Manager, and Divisional Merchandising Manager. Sun Choe holds a Bachelor of Arts degree in Political Science and Government from the University of Maryland.
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