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Dea Lawrence

Coo/cmo at Variety

Dea Lawrence serves as the Chief Operating Officer and Chief Marketing Officer at Variety, Inc. since October 2015, where responsibilities include developing the global brand and marketing strategy for the media company. Prior experience includes serving as Senior Vice President of National Sales for a private ad tech company, Vice President of Sales for the Western Region at TubeMogul, and Head of Western Region Digital Sales at AT&T. Earlier roles encompass Vice President of Sales for the Western Region at PointRoll/Gannett and positions at Variety from 2001 to 2008, including Vice President of Digital Sales and Managing Director of Sales & Marketing, along with serving as Director of Marketing at IFILM. Dea holds a Bachelor of Fine Arts degree in Drama from The Catholic University of America.

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