Alex Cohen

Alex Cohen is an accomplished marketing professional with extensive experience in influencer marketing and brand strategy. Currently serving as an Influencer Marketing Coordinator at Varley since March 2024, Alex previously worked as a Sales Associate at Tommy Hilfiger and as a Marketing Coordinator at BasicData (PTY) LTD, where responsibilities included managing social media accounts and creating tailored marketing strategies for multiple brands. Prior experience includes a role as Influencer Marketing Campaign Manager at R-Squared, overseeing the execution of various influencer campaigns, and as a Marketing Manager at Delve Systems, where Alex developed comprehensive brand strategies. Academically, Alex holds a Master of Arts in International Fashion Marketing from Regent's University London and a Bachelor of Honours in Brand Strategic Communications from Vega School, alongside a Bachelor of Arts in Corporate Communication from IIE Varsity College.